Alicia Keys, Shakira and Black Eyed Peas have been confirmed among the performers who will play at the 2010 FIFA World Cup Kick-Off Celebration Concert before the first match in South Africa.

In addition, 12 other artistes, including a number of African musicians alongside mainstream pop stars are expected to open the tournament on June 10, the night before the first match.

Former South African soccer player Lucas Radebe, who is helping to organise the concert, said: “I believe these historic events will go a long way towards uniting the people of our rainbow nation in South Africa.

“Music and sports are the lifeblood of African culture, so, to combine those in this historic event will be a true celebration of Africa.”

Artistes also playing at the concert include R’n’B singer John Legend, Mali’s Amadou and Mariam, Beninoise singer Angelique Kidjo, South African rock group BLK JKS, Columbian rocker Juanes, South African indie group The Parlotones, Saharan desert musicians Tinariwen, Malian singer and guitarist Vieux Farka Toure, and South African artist Vusi Mahlasela. 

The concert is expected to be attended by an audience of 30,000 at the Orlando Stadium in Johannesburg.